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- Friday, July 17, 2020 0
Part of Milan’s otherwise digital menswear fashion week, the open-air show was attended by guests wearing face masks as models strode down the catwalk and then stood in a garden a metre apart.
It was held on the university campus of the Humanitas medical research foundation, which is trying to develop a vaccine against the novel coronavirus - a project Dolce & Gabbana are helping to fund.

Together with another Italian brand, Etro, which also held a physical show with guests earlier on Wednesday, Dolce & Gabbana’s was the first real-world fashion event by a major luxury label since the easing of lockdown restrictions in much of Europe.

Designers Domenico Dolce and Stefano Gabbana had said in the run-up that it took them a long time to figure out whether organising such a show would be possible at all, but that they wanted to send a message of optimism and that Italy — one of countries hardest hit by the pandemic — is back in business.

As the health crisis forced luxury houses to shut shops and idle manufacturing sites, brands cancelled events or opted for audience-free, digital-only formats, such as the Paris Haute Couture showcase earlier this month.

Fashion weeks are a crucial moment for designers to showcase their creations with media and buyers, and both industry leaders Italy and France hope to hold back-to-normal events in September.

Inspired by the colours of the Amalfi Coast and its sea, Wednesday’s Dolce & Gabbana spring/summer 2021 menswear show in Rozzano, south of Milan, featured 102 pieces of clothing in various shades of blue, some with prints of neoclassical statues.

It was attended by around 200, mostly Italian guests — compared with 500 or more in normal times. The usual front row of A-list foreign celebrities and large Chinese contingent of buyers, media and influencers was kept away by coronavirus restrictions on travel.

Models did not wear masks on the catwalk — the brand recently launched a collection of pajamas with matching face masks — but the two designers did for their traditional end-of-show appearance.

The show, which had suppliers working for free and was aimed at supporting Humanitas’ COVID-19 research, triggered a debate on Twitter about having a public gathering with many countries still under lockdown and lingering fears of a second wave of infections.

London-based veteran fashion journalist Luke Leitch, who made the trip to Milan, had no qualms.

“Milan feels secure, with masks and temperature checks prevalent. Great to see fashion and friends again,” he said on Instagram.
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- Friday, July 17, 2020 0
The mirror takes a photograph of the customer's face and analyxes it, recommending products based on skin texture, and addressing any blemishes, wrinkles or dark circles. Customers can then see a computer-generated image of what they would look like wearing a wide range of foundations, blush, eye products and lipsticks.
"Due to the coronavirus, it felt uncomfortable to test cosmetics after someone had used them," said shopper Cho Yu-lim, 24, as she peered into the full-length mirror, which has "Find Your Makeup Look" written on it. "This is very convenient as I can see the actual colour on my face without even touching my face."

In addition to social distancing, South Korean government guidelines recommend shoppers try out cosmetics on the backs of their hands, not on their faces.

"It was frustrating as I couldn't try cosmetics on my face … but it was fun to find the product that suits me best through this AR device," said 20-year-old student Song Da-hye after hours of testing products on her hands at other stores.

South Korea has been praised how it has handled COVID-19, but Asia's fourth-largest economy has experienced persistent outbreaks in recent weeks, mostly in the capital.

To minimize human contact and limit the risk of virus spread, the shop has also put QR codes next to all products on display, so customers can check details with their mobile phones instead of talking to staff.

"It took very little time and I didn't need to talk to anyone before I made my purchases," Cho said.
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- Friday, July 17, 2020 0
The beauty industry has taken over the digital world and especially beauty filters have created a buzz during the lockdown as people spend more time on screen time.
Keeping in mind the latest beauty trends, celebrity makeup artist, Namrata Soni, conceptualises three AR beauty filters for social media giant Instagram with Graphixstory, a tech-driven advertising studio.

So go on girls customise these beauty filters band uplift your mood:

Metallic Smoke

A classic recreation inspired by Actor Sonam Kapoor's Cannes Look

Sunset Glow

An unapologetic flush of sunset hues on the lids along with a glass skin glow effect

The liner on Fleek

To achieve the minimal cat-eye.

According to Namrata Soni, "I have been seeing the emphasis growing on e-makeup rather than Selfies. Brands, as well as influencers, are trying on various filters having the e-makeup option in order to be more relatable to the makeup world. And with these customised beauty filters onboard, the desire to meet the level of instructiveness with the audience gladly meets together."

In order to give the users first-hand experience of how the artists' renditions will look on them, in just one tap anyone can get a quick touch of #NAMGLOW. All filters have a controller on their sides through which one can increase or decrease the effects as on when required.
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- Friday, July 17, 2020 0
Lalita Arya, Vice President Dermapuritys, suggests a few ways on how one can prevent skin problems which may arise from wearing a mask for longer periods.
To prevent skin problems:

Make sure that your skin has been cleansed properly and then moisturized with a water-based moisturizer as they are light and suitable for hot weather, also it are not oily. After moisturising your face, apply an antibacterial or anti-inflammatory cream for extra protection. This step will avoid any chances for rashes and acne to occur. Once you have removed the mask wash your hands with soap and then cleanse your face to remove any grown bacteria; do not forget to moisturize irrespective of your skin type else the skin will dry up and cause irritation and skin problems.
How to cure skin issues caused by mask:

If acne or rash has shown up in the area, take care of it as it can grow, get aggravated and cause irritation. Apply anti-inflammatory cream or zinc oxide on the affected areas. Try home remedies for acne and do not pick your acne as it worsens its condition. Do not rub over the rash, it can cause swelling and irritation. Follow a good skincare regimen and find suitable products according to your skin types. If the skin condition worsens, visit a dermatologist for expert help.

Home remedies:

Use cucumber on the skin in different forms; rub cucumber juice ice-cubes it would soothe the skin, or can easily rub slices of cucumber on the face.

Try homemade soothing face packs for or a healthy and refreshed skin

If you have acne-prone skin, then do not exfoliate your skin, it can worsen the condition and can make it painful.

TIPS:

Prefer a disposable mask also ensure your dispose of them in a correct way

If your skin feels dry and flaky, cleanse the face gently and apply heavy moisturizer to rehydrate the skin.

If using reusable masks, use cotton, or a breathable fabric mask.

You may even wash the mask and clean the bacteria that might have grown so that they do not transfer onto your skin again.

Keep your diet vitamin C and K rich, you may also take supplements for the same. These are essential elements for the skin.

Use gentle products on your face.

Use light weight moisturizer; prefer a water-based product. Since moisturizer with oil base can feel sticky and attract dust.

The mask should not be too tight else it will leave marks and severe rashes.
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- Friday, July 17, 2020 0
If dark spells of monsoon are not for you, add pops of colour to your wardrobe to uplift your spirits and look chic at the same time.
Even though social gatherings are a big no, wearing bright hues and prints can make you feel good on the inside.

Fashion guide Nelson Jaffery and Abhishek Yadav, Head of design at Liva and Spykar Lifestyles respectively, share these tips and tricks to bring a preppy mood.

It's all in the Fabrics

Opt for fabrics like viscose and modal which offer great drapes, fluidity and comfort. Look for lightweight fabrics like viscose which have a high breathability factor and fluidity making them very flattering for all body types.

Yellow to brighten up your day

Make up for the lack of sunshine can by wearing yellow this monsoon. Wear a simple summer dress with some casual slippers for the ultimate work from home comfort.
Nature inspired prints

Wear some floral or jungle inspired printed pants for a fun twist and pair it with a classic blouse. Although experiencing nature is something not many of us can do, we can surely incorporate it in our wardrobes to feel closer to mother earth. Prints which combine multiple colours can instantly uplift your mood. For added comfort, opt for high waisted bell bottoms. Throw on some dainty gold jewellery to top it off.

Classic blues

We understand some days, you might not be in the mood to wear loud colours or prints. Opt for a pair of blue jeans with a classic white shirt. Invest in some comfortable straight fit denims which don’t feel too stuffy. Add some pieces of chunky silver jewellery for an Indian twist.

Neons

Incorporate some fun neon colours in your outfit to give it a modern look. Bright neons can be a great way of making yourself feel rejuvenated and full of energy. Recycle your athleisure jackets and pants with neon stripes for an edgy modern look. You can also prep up a monochrome outfit with a neon jacket or stole.

As we work towards striking a healthy balance between work from home and personal life, it’s important to give yourself a break and have some fun with fashion.
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- Friday, July 17, 2020 0
There is a large percentage of rural and semi-urban India that work in the handicraft and handloom sector which employs about 4.6 lakh artisans. This crisis has let to unemployment leaving the artisans struggling for their daily bread and butter.
A sustainable fashion social enterprise, Rewanta has launched the #PledgekhadiEmpowerWeavers initiative under the Reclaim Khadi Movement movement that aims to extend support to weavers and artisans by enabling them to earn a dignified living by creating a positive demand cycle for Khadi.

Pable: With Rewanta, we have been working with the khadi artisans of India to create contemporary fashion. With #PledgeKhadiEmpowerWeavers initiative, we aim to create an opportunity for artisans to earn a dignified livelihood to combat the setback of the lockdown and keep them from slipping back into the cycle of poverty. Our objective here is to create a positive demand cycle by addressing the nation to pledge one khadi garment in their wardrobes during this lockdown period.

Pledging one khadi garment will create multiple benefits-just one garment will support an artisan's livelihood for a week. It will also help build adoption of the sustainable khadi fabric revealing its comfort and style quotient to newer users. Alongside, users will enjoy the good energy of these hand spun and hand-woven swadesi items.

How are you working towards it?

Pable: Khadi has proven that it has covered the journey from "Khadi as a fabric of freedom" to "Khadi as a fabric of fashion" now is featured on the clothes racks of most top-end designers in the country. Considering the vast ecosphere of artisans that work in the Khadi sector, with this initiative our endeavour is to establish it as a "fabric of empowerment" too.

Our solution aims to create opportunity for 10,000 artisans to begin with, which will expand to include more artisans as the campaign helps demand soar. The financial impact of this campaign is to weave 10 lakh meter khadi fabric that will be further designed to create 250,000 garments for customers. The objective is to not look for a stop-gap arrangement this time, but truly create self-reliant and sustainable artisan clusters which provide value to the customer while building business models that generate respectful livelihood opportunities for weavers.

To what extent the community has been impacted by the pandemic?

Pable: Most of these 4.6 lakh weavers are associated with Khadi certified institutions who provide them work. 20 percent of these "A class" certified institutions could provide support to these artisans out of their surplus up until now which is now drying up. However the remaining 80 percent of them are struggling for survival already as the demand cycle has come to a halt.

It is a crisis situation in the smaller weaver dependent villages as these people work like wage earners weaving fabric and getting paid for it everyday. With all of it gone they literally have no cash in hand and may die of pure hunger and disease.

How long do you think it will take to bring back businesses on track?

Pable: This needs to be a sustainable activity and not a one time activity. If we are able to restart the demand cycle which is what this initiative of Reclaim Khadi is targeting, then we should be able to generate demand and start the economic activity within two months times and sustain it for a long time.

Tell us more about Rewanta and its role in the upliftment of the community.

Pable: We have been working with khadi artisans of India for the last two years under our high-end fashion label PABLE. This has brought us in close contact with the weavers and artisans in the sector and working on the ground has pushed into deeper clarity the factors that impede this sector's integration into the mainstream. Rewanta is the social initiative to spread awareness of the philosophy of good energy clothing, slow fashion as well as Khadi's ability to be a climate-friendly, breathable, zero-carbon footprint fabric.

The positioning of Khadi has always been very traditional which hampers its widespread integration into the fashion arena. Rewanta aims to educate people on the possibilities of khadi in terms of style, fashion as well as empowerment of a sector that holds the potential to be a super Indian brand.

Through creating a deeper awareness, the intent is to build sustainable business models that allow for self-reliant artisan communities to spring up across the nation through consistently positive demand.
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